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Business matters
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SERIA AKADEMICKA
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SUMMARY
Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes: . Company and market structure . Recruitment process and employee motivation . Market research, production and pricing policy . Advertising and promotion . Sales and distribution . International trade and globalization . Transport and logistics . Business growth . Customer rights Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section. Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.
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BOOK DETAILS

PUBLISHER
EDITION
01.01.2012
TYPE
Paperback
ISBN
9788326415876
LANGUAGE
English
PAGES
222
KEYWORDS
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