Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
business models, innovation, Mobile Payment, organization, Information Technology (IT), Mobile Service Innovation, innovation management, Service Innovation
Does this book have mojo?
Let others know why they should read it!
Be the first to write a review!
This might be a once in a lifetime opportunity ;)
No public annotations yet.
Your public annotations appear here along with the corresponding passage. Private notes, of course, remain private.
© mojoreads 2020