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Mobile Service Innovation and Business Models

Mobile Service Innovation and Business Models

Wirtschaft & Management
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SUMMARY
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and - based on it - the STOF method. The STOF model provides a 'holistic' view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
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BOOK DETAILS

EDITION
12.06.2008
TYPE
Hardcover
ISBN
9783540792376
LANGUAGE
English
PAGES
327
KEYWORDS
business models, innovation, Mobile Payment, organization, Information Technology (IT), Mobile Service Innovation, innovation management, Service Innovation
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