Summary of Blue Ocean Shift
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Pure and simple making a Blue Ocean shift is about moving your organization from market competing to market creating. There are really only three ways you can make a Blue Ocean shift: 1Offer a breakthrough solution for an existing problem in your industry. 2Redefine an existing problem within your industry. 3Identify a brand-new problem or seize a brand-new opportunity. Figure out which of these approaches you are trying to pull off and then come up with your market-creating strategy and you're halfway there. A Blue Ocean shift creates a larger pie for everyone first and foremost. Figuring out who gets what comes later.