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Sustainability Management strategies and execution for achieving responsible organizational goals. Sustainability is perhaps the most important term in the area of management today and indeed in all areas of organizational survival and progress as well as its influence on environment and society at large. Sustainability is relevant to all levels of human .activity, from the global level to the national, regional, community, organizational, and individual levels. The Harvard Business Review compared what it called the “Sustainability Imperative” to other game-changing business megatrends of the past generation, such as the rise of the quality movement, the personal computer, and the Internet. Such game-changing trends profoundly affect the competitiveness, and even the survival, of organizations. This book provides a global perspective on sustainability and therefore, provides ample examples and cases to demonstrate the benefits of practicing sustainability. Therefore, this book and the examples are relevant and applicable in the global as well as Indian context. The sustainability books that are in the market today address certain specific areas of sustainability however; this book is a comprehensive book on sustainability and applies sustainability to most areas of management. Ultimately, the purpose of the book is to trigger sustainable action from the organization and individual point of view. Sustainability is different from the environmental movement alone in that it recognizes economic and social imperatives too. The majority of Fortune 500 companies have a sustainability officer at the VP level or higher and leading businesses are coming to see sustainability as driver for the next wave of innovation and profitability and growth. Yet few graduates of business schools are given the tools to manage companies, governments, or organizations sustainably. This book addresses this gap adequately. The book is suitable for undergraduate and postgraduate studies in sustainability management as a text book as well as a reference book for practitioners and professionals of sustainability.
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Sustainability is perhaps the most important term in the area of management today and indeed in all areas of organizational survival and progress as well as its influence on the environment and society at large. Sustainability is relevant to all levels of human activity, from the global level to the national, regional, community, organizational, and individual levels. Continuous economic growth is desirable but no longer considered inevitable at the cost of harm to the environment and society, and such economic growth must be without the use of non-renewable natural resources as much as possible. Therefore, the terminology is sustainable development or growth and not just growth or development per se. In sustainability, the pursuit of growth and profit blends seamlessly with the pursuit of the common good.